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By: R. W. Watkins (Guest IP 142.162.80.36) on 18-07-2007 07:57

This was not meant to be an editorial as such, any more than it was meant to be a doctoral dissertation. It is a brief essay intended to ignite debate in regards to the point at which serious art and commercial art often overlap: their employment of subliminal techniques.     It seems some folk are more interested in debating the style of writing I've employed--possibly without even bothering to seek out and analyse the TIME cover in question. Sorry, folks, if you can't understand the 'big words', but I actually attempted to tone down my vocabulary and intellectual perspective when putting this piece together. If one thinks this is 'painfully verbose', then I would not advise him or her to even attempt to read some of the critical essays I've published in various literary journals (and more recently, on websites) over the years. I grew up reading sociological and philosophical texts by the likes of Packard, Key, Huxley and McLuhan, as well as Nietzsche, Sartre and Camus in translation. If some other poor soul grew up reading Stephen King, Danielle Steele and 'Mack Bolan/Executioner' novels exclusively, well, that's their problem.    For anyone who hasn't seen the recent TIME cover in question (and isn't in frustrated denial about such underhandedness taking place in 'good ol' U.S. of A.', as some folks apparently are), then s/he can take a looksy at  http://www.time.com/time/ covers/ 0,16641,20070716,00.html    Then again, some people refuse to recognise issues like subliminal advertising, hynopaedia, corporate and/or state control of media, etc. simply out of apathy. To these people, everything's a 'pain in the ass' that gets in the way of soap operas, cheesy sitcoms, backyard barbecues and other facets of low 'McCulture'. Quite frankly, these are the people who allowed slavery, segregation and antisemitism to persist so long, simply by remaining silent out of comfort-preservation.

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